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WP Statistics – The Most Popular Privacy-Friendly Analytics Plugin

WP Statistics – The Most Popular Privacy-Friendly Analytics Plugin

Description

WP Statistics: THE #1 WORDPRESS ANALYTICS PLUGIN

Discover GDPR-compliant analytics with WP Statistics, the top choice for WordPress users seeking an alternative to Google Analytics. No external accounts, unlimited visitor tracking, and full data ownership-all stored directly in your WordPress database.

Checkout Demo | View Screenshots

GDPR Compliant (Data Privacy)

WP Statistics is GDPR, CCPA, PECR, and cookie compliance by default.

  • We do not use cookies
  • We do not store personally identifiable information (PII) by default
  • 100% data ownership. Data is entirely created and stored on your server
  • Enhance IP Hashing with Random Daily Salt Mechanism
  • Features to export and delete data for GDPR
  • Respect for User Privacy with Do Not Track (DNT)
  • Privacy Audit Tool for compliance with privacy laws

Your site won’t need to have a cookie popup since WP Statistics uses cookie-less tracking.

You can find more information in “What we collect“.

Top Features

  • Fully integrate with your WordPress and your content structure and you have the all reports all in your WP dashboard
  • Content and Category Analytics: Track performance based on your site’s content and categories.
  • Simple analytics dashboard
  • Super easy to install. No coding or technical knowledge needed
  • Advanced data privacy settings that are customizable to fit your needs, in compliance with diverse data protection laws
  • Track URL parameters, including UTMs, for campaign analysis
  • With configurable settings, manage large amounts of data on high-traffic websites
  • Monitor live online user traffic in real-time
  • Fully customized overview dashboard page
  • Shows your most popular posts and pages
  • Referrals Tracking: Track and analyze referrals with five reports: Referred Visitors, Referrers, Search Engines, Social Media, and Source Categories. The new Source Categories report includes support for Organic Search, Paid Search, Organic Social, Paid Social, and more.
  • Lists your top referral sources such as search engines
  • Author Analytics: Measures author performance.
  • Geographic Reports: Location-based analytics, including countries, cities, European countries, US states, and regions within your country.
  • Devices Report: Detailed device-specific analytics covering browsers, operating systems, device categories and device models.
  • Bypass Ad Blockers: Dynamically load the tracking script with a unique name and address to bypass ad blockers.
  • Integrate with WP Consent API: Ensures compatibility with consent plugins like Complianz and Cookiebot.
  • Email reports with customizable content
  • Customize role-based access to view analytics and modify settings.
  • Advanced Filtering & Exceptions: By user roles, IPs, countries, URLs, and more.
  • Premium Add-on: Data Plus
    • Custom Post Type Tracking: DataPlus extends WP Statistics’ tracking to include all custom post types in addition to Posts and Pages.
    • Custom Taxonomy Analytics: In addition to monitoring default taxonomies like Categories and Tags, DataPlus also tracks custom taxonomies.
    • Link Tracker: Find out which outbound links your audience clicks on, giving you insights into their preferences and behaviors.
    • Download Tracker: Keep track of what’s being downloaded, who’s downloading it, and when.
    • Individual Author Performance: Detailed metrics on the performance of individual authors.
    • Detailed Analytics for Each Country: In-depth analytics for each country to enhance geographical reporting.
    • And more!

Get the most out of your website analytics by using WP Statistics Premium Add-ons
Upgrade your analytics toolkit with our range of premium add-ons, including Data Plus, Advanced Reporting, Real-Time Stats, Mini Chart, and more. Making informed decisions is easier with these powerful tools.

Special Offer: Save up to 60% on all premium features when you purchase WP Statistics Premium.

Report Bugs

Having trouble with a bug? Please create an issue on GitHub. Kindly note that GitHub is exclusively for bug reports; other inquiries will be closed.

For security vulnerabilities, please report them through the Patchstack Vulnerability Disclosure Program. The Patchstack team will validate, triage, and handle any security issues.

Screenshots

  • Overview
  • Visitors Insights
  • Online Visitors Monitoring
  • Optimization
  • Settings
  • Real-Time Stats
  • Download Tracker
  • Understand Your Traffic Sources
  • Geographic
  • Author Analytics
  • Devices
  • Link Tracker
  • Privacy Audit
  • Content Analytics Dashboard
  • Category Analytics
  • Website Performance Report
  • Mini Chart Quick View
  • Page Insights
  • Detailed Visitor Report

Installation

  1. Upload wp-statistics to the /wp-content/plugins/ directory.
  2. Activate the plugin through the ‘Plugins’ menu in WordPress.
  3. Make sure the Date and Time are set correctly in WordPress.
  4. Go to the plugin settings page and configure as required (note this will also include downloading the GeoIP database for the first time).

FAQ

Who should use WP Statistics?

WP Statistics is designed for website owners, bloggers, marketers, and analysts who wish to track and understand the traffic on their WordPress site. It’s user-friendly and powerful for professionals but also accessible for beginners.

Is technical knowledge required to operate WP Statistics?

No, WP Statistics focuses on simplicity. You don’t need any coding skills to use it. Right from your WordPress dashboard, you can install and use the plugin.

Will WP Statistics affect my site’s performance?

Your site’s loading times will remain quick with WP Statistics. With our “Optimization” settings page, you can fine-tune how data is handled for high-traffic sites, providing you with the tools to optimize performance.

Is it GDPR compliant?

Yes, WP Statistics is GDPR compliant by default. You can find more information in “What we collect“.

Are individual page analytics available?

Every post, page, and custom post type is tracked in detail.

Is it compatible with caching and CDN?

WP Statistics is fully compatible with all caching plugins and CDNs.

Are logged-in users tracked?

By default, no. However, you can enable tracking logged-in users from the settings page.

Can I use WP Statistics and Google Analytics at the same time?

Yes, you can run them both at the same time without any problems.

Are bot visits counted?

We filter out bot visits using best practice techniques. Compared to Google Analytics, your views and visitors are very similar. The “Enhancing Data Accuracy” article can help you eliminate bots even further.

Can I export data?

Data can be exported to XML, CSV, or TSV files for backup or reporting purposes.

Is there Multi-Site support?

WP Statistics supports WordPress Multi-Site/Network installations. In the network admin, you can view combined or separate analytics for each subsite.

Reviews

22 Aprily 2025 1 reply
I first started using this plugin in 2016 and used to install it on every WordPress site I created. I had it installed on a fairly high-traffic site (over 10M monthly pagevisits) for 3+ years and it used to work reliably and give one of the most accurate traffic counts of all analytics solutions available.However, since 2020 this plugin has been totally unreliable and a serious risk to site security and uptime. A few years back, there was an update to this plugin that completely broke certain sites and could only be fixed by entering the website root and disabling the plugin. I stopped using the plugin entirely then and disabled it on all my sites. Recently, I discovered my server CPU has been running high and pages have been hanging for 1-2 seconds on load. This was on a fairly low-traffic site (<10k monthly visitors), and lo and behold, it’s WP Statistics had been re-enabled and was the root cause. Disabling the site immediately solved the issue and reduced page load time by nearly half. I’ve completely lost faith in this plugin, and have probably lost thousands in sales over the years due to this plugin’s poor performance impairing page load times. Will not ever be using this again.
13 Aprily 2025 6 replies
Après conseils du support, je suis parvenu à résoudre le problème !!! Tout fonctionne !!!
08 Aprily 2025 1 reply
This is a great statistic plugin – easy to use and GDPR compliant.
Read all 712 reviews

Contributors & Developers

“WP Statistics – The Most Popular Privacy-Friendly Analytics Plugin” is open source software. The following people have contributed to this plugin.

Contributors

“WP Statistics – The Most Popular Privacy-Friendly Analytics Plugin” has been translated into 27 locales. Thank you to the translators for their contributions.

Translate “WP Statistics – The Most Popular Privacy-Friendly Analytics Plugin” into your language.

Interested in development?

Browse the code, check out the SVN repository, or subscribe to the development log by RSS.

Changelog

14.13.3 – 2025-04-23

  • New: Added an option to enable or disable the Privacy Audit section in email reports.
  • Enhancement: Improved the migrator to avoid sending redundant requests.
  • Enhancement: Added Source Category filter into the visitors report filters.
  • Fix: Fixed high memory usage during plugin activation.
  • Fix: Resolved occasional PHP warnings.

14.13.2 – 2025-04-20

  • New: Added a 28-day date range option to the date picker.
  • Enhancement: Improved overall performance.
  • Enhancement: On the Single Post Statistics page, the update date is now shown only if it’s different from the creation date.
  • Fix: Fixed inconsistencies in online visitor analytics.
  • Fix: Ensured the “Views” column is visible for Editors on the posts list page.
  • Fix: Resolved errors that appeared during notification updates.
  • Fix: Stopped inactive users from appearing online after 30 minutes.
  • Fix: Fixed issues with hit and online tracking endpoints.
  • Fix: Corrected filters URL issue on the Referrals page.
  • Fix: Resolved chart color issues in RTL layout.
  • Fix: Fixed a notice related to the word count background process.
  • Fix: Removed unnecessary left join on the users table in Visitor Insights to improve query performance.
  • Fix: Fixed compatibility issues with the Interactivity API.
  • Fix: Resolved layout issue with the “Account Information” widget on the Single Visitor page.
  • Removal: Removed the Host Exclusions setting.

14.13.1 – 2025-04-08

  • Enhancement: Improved filter logic to avoid unnecessary requests.
  • Enhancement: Enhanced source channel detection for more accurate results.
  • Enhancement: Removed the FeedbackBird button from the header along with its related functionality.
  • Fix: Removed table prefix from shared anonymous data.
  • Fix: Fixed serveObfuscatedAsset compatibility with URL cleanup features when Bypass Ad-blocker is enabled.

14.13 – 2025-04-01

  • New: Introduced Notifications to receive important updates and promotions.
  • New: Added an optional “Share Anonymous Data” feature to help improve WP Statistics without collecting personal information.
  • Enhancement: Removed the Honeypot feature.
  • Enhancement: Improved detection of source names for referred visitors.
  • Enhancement: Enhanced device tracking to store and display device model and brand.
  • Enhancement: Reduced the displayed record count in the Top Referring widget to 5.
  • Fix: Fixed loading issues of obfuscated assets when using the proxy method.
  • Fix: Ensured tracker.js compatibility with the WordPress Interactivity API.
  • Fix: Resolved an issue where the first_page key was undefined in the Visitor Insights page.
  • Fix: The ‘Get More with Premium Analytics’ widget is now hidden for premium users.
  • Fix: Fixed discrepancies between shortcode view counts and traffic summary/visitor insights.
  • Fix: Corrected an issue where all Facebook traffic was categorized as Paid Social.

For more information about the major update, please visit our blog post or follow @wp_statistics on Twitter

See changelog for all versions.