Hustle – Email Marketing, Lead Generation, Optins, Popups


Hustle is the ultimate marketing plugin for building a mailing list and converting site traffic. Lead generation just got easier with simple set up optin forms, targeted marketing popups, and designer-made templates. Build a social following while you’re at it with Hustle’s diverse social sharing capabilities. From the award winning developers of Smush image optimization and Forminator form builder at WPMU DEV.

Hustle lets you easily grow your mailing list or display targeted ads across your site with popups, optins, slide-ins, widgets, and shortcodes.

Instant Templates For Every Kind Of Offer

Hustle makes the process of creating popups, slide-ins, and embeds easier with a range of pre-designed templates. The templates available represent a number of different use cases (e.g. Black Friday, giveaway, COVID notice, newsletter signup), meaning you can get started with a module that aligns with your campaign goals. See them in action below:

Learn The Ropes With These Hands-On Hustle Tutorials

Get Creative With Styling For Desktop and Mobile

Hustle’s flexible appearance settings can help your marketing stand out. Choose colors, animations, layouts, drop shadows, and display conditions from the easy-to-use design settings for all your marketing modules. By default layouts and templates are fully mobile responsive. But you can also make granular adjustments (margins, padding, borders, container sizing) to ensure your modules are popping on all devices.

Take Styling & Customization Even Further

If you have an eye for detail you’ll love the additional customization options available with Hustle. As well as basic appearance elements like layout, images, typography, and color – Hustle allows for more advanced detailing like borders, spacing, shadow, module sizing, and more. There’s also custom CSS if you’d really like to make your modules your own.

Highly Targeted Display Settings

Hustle has all the behavior and condition settings you’ll need to target visitors with email opt-ins or ads. Set up intelligent conditions such as: specific pages and posts, visitor device/browser, country, source of arrival, post registration, browser cookie, and a whole lot more.

Smart Triggers For Popups And Slide-ins

As well as intelligent visibility conditions, Hustle also allows you to set up a range of behavior triggers for your popups and slide-ins. Including: time on page, scroll, exit-intent, and more.

Set Specific Schedules For Best Results

Hustle makes it easy to schedule exactly when you want your marketing modules to deploy. Set start and end dates, schedule modules to show on specific days of the week, at a certain time of day, and choose a custom timezone to adhere to.

Reach Out To Visitors Via Email

Once a user has engaged with one of your marketing modules it’s important to follow up with next steps or a simple welcome message. Hustle’s email settings allow you to easily whip up manual or automated email messages and establish that initial connection.

Get Busy With Social Sharing

Hustle includes top social icons for easily building your following on your favorite social networks. Quickly enable the most popular social networks and use floating social, widgets, and shortcodes to add followers.

  • Facebook
  • Twitter
  • Pinterest
  • Reddit
  • LinkedIn
  • VKontakte
  • 500px
  • Houzz
  • Instagram
  • Twitch
  • YouTube
  • Telegram
  • WhatsApp

Form Builder Integrations

Hustle integrates with popular free form builders like Forminator, so you can embed your forms, polls, and quizzes into popups and slide-ins for interactive lead generation. Grow your following and capture more leads with Hustle.

Grow Your Mailing List

Hustle integrates with all the popular email services. Just connect your account and start collecting new subscribers.

  • AWeber
  • ActiveCampaign
  • Campaign Monitor
  • MailChimp & MailChimp groups
  • Constant Contact
  • ConvertKit
  • GetResponse
  • Mailster
  • Hubspot
  • Sendy
  • Mad Mimi
  • Mautic
  • Infusionsoft
  • SendinBlue
  • MailPoet
  • MailerLite
  • iContact
  • Zapier
  • SendGrid

Gutenberg WordPress Editor Block

Hustle supports both the Classic Editor plugin and Gutenberg. When you’re ready to say goodbye to shortcodes, the Hustle block pulls your opt-ins and embedded content in for you.

Smart Exit-Intent

Hustle has exit-intent, a favorite of professional marketers, that detects when visitors are about to leave your site and – BOOM! A pop-up or slide-in to grab their attention.

ReCAPTCHA Spam Warrior

Keep bot subscribers from taking over your mailing lists. Hustle connects to Googles ReCAPTCHA to protect your signup forms from spam.

Adblock is no Match for Hustle

Hustle has the moves and displays pop-ups and slide-ins even when Adblockers try to block your content.

Measure Performance and Results

Whether you’ve created a popup, slide in, or embed, Hustle allows you to track the results of each individual module with intelligent tracking data, conversion stats, and insightful charts for a visual representation. You can also set up a custom widget and include stats on your WP dashboard.

Features available in Hustle include:

  • Pop-ups, slide-ins, widgets, embeds and after post opt-ins
  • Ready-made marketing templates – Discount, sale, Black Friday, COVID-19
  • 3 free popups upgrade to Hustle Pro for unlimited
  • 3 free slide-ins upgrade to Hustle Pro for unlimited
  • 3 free social share bars upgrade to Hustle Pro for unlimited
  • 3 free embeds upgrade to Hustle Pro for unlimited
  • Built-in designs editor for simple customization
  • Color match your brand, like magic
  • Smooth display animations
  • Integrate with the best email services including: Aweber, MailChimp, MailChimp groups, Constant Contact, Sendy, Infusionsoft, GetResponse, Campaign Monitor, and many more
  • Super powerful conditions for targeting your audience
  • Schedule your modules to display at a specific time or date
  • Track how many times pop-ups, slide-ins and opt-ins are displayed
  • See submissions straight through WordPress
  • Conversion rates overview
  • 4 default layouts
  • Easy management dashboard
  • New features, layouts and sass coming every month

What Do People Say About Hustle?


“I don’t know how I’ve survived this long without Hustle and Forminator, but I’m now using them on every website I build.” – sherylryan


“Recovering 15%+ of sales due to this. Insanely good. Thanks!” – lmbpack


“We used this plugin to build a beautiful pop-up to attract more users and increase conversion rate. Thanks” – inblch98


“Maybe the only plugin with free “exit intent” feature. Simple but powerful.” – tutoruniversitario


“Wow, we needed so many pop ups for client’s websites with this COVID thing going on. We used the Hustle on all of them. No problems and they look great!” – tammylfinch

A Note From Hustle

Hey! This is Hustle, your trusted popup, email opt-in, and marketing plugin for WordPress. I’m part of the WPMU DEV team, a superhero-suite of WordPress plugins, services, and support. Here are some of our other free plugins:

  • Smush – Image Compression and Optimization
  • Forminator – Form, Quiz, Poll and Survey Builder
  • Hummingbird – Speed up, Cache, Optimize Your CSS and JS
  • Branda – White Label WordPress, Maintenance Mode and Coming Soon Pages

And if you need ALL our Pro plugins AND 24/7 WordPress support, get a WPMU DEV membership! You can try it free for 7 days:

My superhero friends run the WPMU DEV Blog, your source for the very best WordPress tutorials. If you need to be in the know about WordPress, check it out.

Thanks for looking at Hustle, and I look forward to helping you market and grow your business with popups and more.

Enjoy, The Hustle

About Us

WPMU DEV is a premium supplier of quality WordPress plugins, services and support. Join us here:

Don’t forget to stay up to date on everything WordPress from the Internet’s number one resource:

Hey, one more thing… we hope you enjoy our free offerings as much as we’ve loved making them for you!


  • Easily customize the look of your campaigns using the in-built appearance settings.
  • Create amazing looking pop-ups, slide-ins, and embeds using our designer made templates.
  • All the display conditions you need for targeted marketing.
  • Quickly create and display a floating social sharing icon bar.
  • Build beautiful pop-ups with any of the 4 included layouts.


What is Hustle and where did WordPress PopUp go?

WordPress PopUp went through a massive makeover and is now a complete pop-up, slide-in and email opt-in marketing suite, so we gave it a new name. With Hustle you get even more options for growing your business. Enjoy all the new features!

Will I lose my pop-ups when I upgrade from WP PopUp to Hustle?

Nope! All your pop-ups will seamlessly be added to the custom content module in Hustle.

Are there any feature limitations with Hustle?

No! Hustle gives you all the same settings and options as Hustle Pro. The only difference is Hustle Pro offers unlimited Opt-ins, Custom Content, and Social Sharing.


03 May 2023 1 reply
Went looking and found only 2 plugins that had 'Exit-Intent' as a FREE feature! This plugin is the best by far. Get it while you can. Thank you so much.
14 Aprily 2023 1 reply
This plugin give me what I was looking for. It is user frindly, easy to use and do what it suppose to do. I am not changing it.
29 Martsa 2023 1 reply
Easy to use with a lot of customisation options with very good effects on screens! Thank you!
20 Martsa 2023 1 reply
Really like the UI and its consistent with the other tools, but this plugin has some massive problems. For me, when the user dismisses the popup, it keeps showing everywhere on the site and no settings will change that. The URL managed for background and featured images arent stored in the DB as far as we can see so migrating from staging to production causes the newly migrated site to point to staging URLs. As these are protected, this breaks my whole production site. This means that I cant use this popup because it would break production every time I migrate. This is very non-standard and not well thought out.
Read all 832 reviews

Contributors & Developers

“Hustle – Email Marketing, Lead Generation, Optins, Popups” is open source software. The following people have contributed to this plugin.


“Hustle – Email Marketing, Lead Generation, Optins, Popups” has been translated into 6 locales. Thank you to the translators for their contributions.

Translate “Hustle – Email Marketing, Lead Generation, Optins, Popups” into your language.

Interested in development?

Browse the code, check out the SVN repository, or subscribe to the development log by RSS.


7.7.0 ( 2023-04-10 )

  • New: Ability to display modules N times per day/week/month/year
  • New: Make whole module a clickable CTA
  • Enhance: White Labeling plugin name
  • Enhance: Module accessibility
  • Enhance: Conditional visibility for modules with CTA when 2 buttons are used
  • Enhance: Allow customizing Close Button size
  • Enhance: Compatibility with PHP 8.2
  • Fix: W3C issue with style sheets
  • Fix: Compatibility issue with ACF Pro plugin
  • Fix: Divi theme issue – Triggering module using link ID does not work

7.6.6 ( 2023-03-30 )

  • Enhance: Security improvements.
  • Fix: Helper Text font style cannot be reset
  • Fix: Title and Subtitle alignments are not working after reset
  • Fix: Embed Title is being cut off when you use Halloween Template
  • Fix: Redirect URL input field for CTA 2 doesn’t show by default in Embed when starting from scratch

7.6.5 ( 2023-02-20 )

  • Enhance: Security improvements.

7.6.4 ( 2023-02-01 )

  • Enhance: Security improvements.

7.6.3 ( 2022-12-26 )

  • Fix: Loading issues with Mobile styles
  • Fix: Vertical Scroll bar in Slide-ins
  • Fix: Conflict with Elementor sliders

7.6.2 ( 2022-12-19 )

  • Enhance: White label browser tabs
  • Enhance: Do not add ‘https://’ to CTA redirect URL
  • Enhance: Add appearance settings for CTA helper text
  • Fix: Fatal error when there are many CPTs on the site
  • Fix: IContact integration is still connected if you enter invalid credentials
  • Fix: Embed Container Margin does not work
  • Fix: Custom Font Styles Reset is not Working
  • Fix: Custom Mobile Settings > Featured Image On/Off Bug
  • Fix: Preview does not work for Hustle Embed modules with Twenty Twenty-Two theme
  • Fix: Recipient field for Automated email is empty when you update it after resaving

7.6.1 ( 2022-11-16 )

  • New: Add global option to disable tracking
  • Fix: Popup Template goes away after changing Color Theme
  • Fix: Cannot select time in optin modules Emails > Automated emails > Schedule
  • Fix: If multiple modules have time picker field on front end, the field works only in one module, not others
  • Fix: Fatal error on Popup optin module when we schedule Automated email with delay 0 seconds
  • Fix: Help text should be hidden when CTA is set to none

7.6.0 ( 2022-10-07 )

  • New: Add second Call to Action button
  • New: Add the ability to download a file after successful opt-in
  • New: Add CC email to Automated Email
  • New: Add redirect to new tab after submission
  • New: Add Close button to the module content in addition to the Cross button
  • Enhance: Unsubscribe users from third party email lists
  • Enhance: Add RTL support
  • Enhance: Support wildcards in Referral URL Visibility Rule
  • Enhance: Replace Google fonts with Bunny fonts for GDPR compliance
  • Enhance: Use module name by default for local list Name instead of ID
  • Enhance: Add settings to reset cookie expiration
  • Enhance: Set Time Trigger Delay to 3 seconds by default for new modules to improve Page Speed results
  • Enhance: Ability to add sub-text below CTA button
  • Enhance: Membership status check
  • Fix: Module import doesn’t work
  • Fix: Preview doesn’t work for modules with Date field
  • Fix: Category conditions stopped working when Static cache is enabled

7.5.0 ( 2022-07-14 )

  • New: Allow to select years and months in the date picker
  • New: Add search ability to listing pages
  • New: Capture value of a hidden field from query parameters
  • New: Add “Expand all” & “Collapse all” ability for Color Palettes settings
  • New: Ability to switch order on Email List filter
  • New: Add Gutenberg block for adding Unsubscribe shortcode
  • New: Support Unsubscribe Link in Automated Email
  • Enhance: PHP 8.1 compatibility
  • Enhance: Update chart.js library
  • Enhance: Tag and Category rules not working for WordPress Pages
  • Fix: Text mode removes break lines
  • Fix: Loading modules code everywhere with Static cache for simple Visibility Conditions
  • Fix: Fatal error with a huge amount of posts
  • Fix: Divi theme conflict with color picker
  • Fix: Unable to Save Palette when editing Color Palettes

Changelog for previous versions.