Amplitude (Beta)


Unlock the full potential of your WordPress site with the official Amplitude Analytics plugin. This powerful tool brings comprehensive analytics about your WordPress site directly into your Amplitude dashboard, enabling data-driven decisions to enhance user engagement, retention, and conversion.

As always, we’re here to help! If you experience any issues or have questions not addressed by the FAQ below, don’t hesitate to contact us at

Key Features

  • Seamless Integration: Easily connect your WordPress site with Amplitude’s analytics without touching a line of code.
  • Out of the Box Event Tracking: Start tracking events to measure page views, sessions, clicks, and more out of the box to measure what matters most to your business.
  • Real-Time Insights: Access real-time data on user behavior, conversion rates, and engagement directly from your dashboard in Amplitude.
  • User Journeys: Understand your audience’s journey through your site to optimize pathways and increase retention.
  • Retention Analysis: Use cohort analysis and retention reports to keep users coming back.
  • Feature Optimization: Identify which features drive engagement and which need improvement.
  • Behavioral Cohorts: Drill down into your data with powerful segmentation capabilities based on user behaviors and engage with your users through our many email marketing integrations.
  • Collaborative Analytics: Share insights across your team with built-in collaboration tools.

Whether you’re looking to improve user experience, increase conversions, or drive engagement, the Amplitude Analytics plugin for WordPress provides the data and insights you need to succeed.

Supported Metrics:

WordPress teams will find value in metrics related to user engagement, content performance, and conversion rates. Track everything from page views and user sessions to custom events tailored to your site’s unique interactions.

Empower Your WordPress Site with Data-Driven Insights

Make informed decisions to grow your WordPress site with Amplitude Analytics. For more information on getting started and maximizing your use of Amplitude, visit our documentation and support resources here

Terms, Conditions, and Disclosures

Amplitude may collect user data about your usage of our plugin. Please see our privacy policy to understand our policies and practices regarding the information that we collect.

Your use of the Amplitude Services is subject to the terms and conditions of the relevant customer agreement that you have executed with Amplitude, unless you have entered into a written master subscription agreement with Amplitude, in which case the most recent written master subscription agreement will govern your use of the Amplitude Services.


  • Get real-time insights you need to drive growth
  • Instantly connect with Amplitude without any code
  • See playbacks of paths users take on your website
  • Simply click to track any element on your website


Installing the Amplitude Analytics plugin is straightforward. Follow our step-by-step guide to connect your site to Amplitude in minutes. Once installed, configure your event tracking and start gaining insights immediately.

  1. First, download the plugin.
  2. Open the plugin’s settings page in WordPress
  3. On the Amplitude Settings page:
    • Enter the relevant Amplitude project’s API key in the text field. Instructions on locating your API key within Amplitude are available here
    • (Optional) Enable Session Replay in addition to Analytics:
      • Select the Enable Session Replay checkbox
      • Drag the slider to indicate your preferred Session Replay Sample Rate. More information about the sampling rate is available here
    • Select Save Changes


How can I contact you?

If you experience any issues or have questions not addressed by this FAQ, don’t hesitate to contact us at

Where can I find my API key?

You can find your API key within project settings, see here for detailed instructions.

Do I need to do anything special if my Amplitude account is EU-based?

Yes, select the “Set Server Zone to EU” checkbox in Amplitude settings and save.

How does the plugin work?

The plugin installs an advanced version of our Browser SDK, adding the Browser SDK script before the tag of each of your website’s pages, and enables an advanced version of Default Event Tracking.

If the Session Replay checkbox is checked, the plugin also installs and activates the Session Replay SDK with the sampling rate you’ve selected.

What events does the plugin track?

In addition to the standard set of default events the plugin’s advanced version of DET also captures :

  • Element Clicked
  • Element Changed

Is this Autotrack?

Generally, companies like Heap define their Auto-track/Autocapture capabilities as a comprehensive set of interactive tracking that captures every user interaction. Default Event Tracking Advanced targets two specific types of interactions, and our click tracking targets specific element types (like links, buttons, inputs, etc.) to limit the amount of noise in the data. Continuing to be intentional about the data we collect with our solutions helps mitigate a problem we’ve called out in the past with these solutions: tracking everything creates a lot of noise in the data.

Will this impact our event volume?

Yes. While we’ve limited click tracking to specific element types, this will count each click the same way as a precisely tracked event. The amount of the increase depends mainly on the organization. Companies just getting started with very few precisely-tracked events would significantly increase their event volume. At the same time, an org with an extensive tracking plan may experience a smaller change. (For example, we saw a 20-30% increase when we implemented it on our site).

Where can I find the source code and documentation for the scripts added by the plugin?


22 May 2024
I recently installed this plugin on our marketing site and was impressed to see how well it was able to capture all of the user interactions I cared about with little to no impact on performance. So far haven’t seen any issues despite the plugin still being in beta.
Read all 1 review

Contributors & Developers

“Amplitude (Beta)” is open source software. The following people have contributed to this plugin.


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Interested in development?

Browse the code, check out the SVN repository, or subscribe to the development log by RSS.


0.1.5: April 22, 2024

  • Update: update WordPress compatibility

0.1.4: April 18, 2024

  • Update: update sdk initialization

0.1.3: April 18, 2024

  • Update: update sdk and plugin versions

0.1.2: April 15, 2024

  • Update: update post activation redirection logic

0.1.1: April 15, 2024

  • New: initial release